When you click, you link one website or web page to another. When the link fails, the link is said to be dead and you're unable to view the page requested. It's like running your car out of gas. You go no where.
Since the link is vital to every web site all designers, amateurs and pros must place links on the site is a manner that increases its usability by the site visitor. The link is the heart beat of your site. To make your site work best, place all links in keeping with a standard of web design. This can be difficult because the "standard" is mostly unspoken. You must review several site in order to "pick up" the standard. Remember that these standards or convention have come about by common usage.
It best to know the web site conventions before you start breaking them. Your site will flow better and have greater usability. As you design your site and follow or deviate from standard practice will change the surfing experience of your visitor.
Testing will tell you if your design works for your visitors or cause them problems. What is most important is that the links work and produce the desired designed effect.
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